June 17th, 2009
New York Giants Announce Deal with Timex for Practice Facility Naming Rights
By Mike Garafolo
With all the “soft-tissue” injuries the Giants had Wednesday morning, maybe the Charmin Center or the Kleenex Kompound would have been a good name for their new practice facility and corporate headquarters. But alas, the Giants announced Wednesday morning they’ve signed a 15-year deal with Timex to have their new facility named the Timex Performance Center.
In addition to the naming rights, “Timex Timeouts” and a “Countdown to Kickoff Clock” on the stadium scoreboards, Timex has also landed prime real estate on the Giants’ practice jerseys. That’s right, come training camp, the team will become part of a recent NFL trend by sewing little Timex logos on all of the jerseys.
Reportedly, the deal is worth $35 million.
I told Lawrence Tynes he needs to get a piece of the action. After all, the old Timex slogan was, “It takes a licking but keeps on ticking.” There’s got to be a way to work in “kicking.” Tynes, of course, brought up the Green Bay game and said, “I took a licking.” He’s right. And he certainly kept on kicking.
Anyway, during the press conference, Giants president John Mara said the team is still looking for a stadium sponsor and hasn’t lowered its asking price despite the economic downturn. Mara also said the first event in the new stadium will be a college lacrosse event in April 2010. There will also be a few concerts to follow, meaning there will be plenty of chances to fine tune before the first football games.
Mara disclosed that the teams have signed agreements for three of the stadium’s four so-called “cornerstone partners.” They will have exclusive naming rights to brand one of the four main entrances to the stadium.
MetLife Inc., Verizon and Anheuser-Busch have agreed to be three of the cornerstone partners. Mara hopes to have a fourth before the end of the year.
As for training camp, Mara had no answers right now as to whether the Giants will continue to train in Albany or at their new facility. He said they’re also undecided about whether they would shorten the Albany portion of camp and then return home for good right before the first preseason game. This year, the Giants will have a full camp in Albany. Their future plans will depend on a lot of things, including how well their new fields hold up to constant pounding.
And finally, Mara said it “would be fair” to say the Giants are following another NFL trend by looking into lottery partnerships with Jersey, New York and Connecticut.