June 18th, 2009

Jets Joining the Crowd, Adding Corporate Patch on Practice Uniforms

By Rich Cimini
New York Daily News

It’s the hot new trend in the NFL, teams wearing corporate patches on practice uniforms, and the Jets are joining the crowd.

Starting in training camp, the Jets will be wearing a small “Atlantic Health” patch, the Daily News has learned. It’s the same company that purchased the naming rights to the team’s $75 million training facility in Florham Park, N.J., which opened last September.

The naming-rights deal is for 12 years. Terms of the uniform-patch agreement were undisclosed.

At the league meeting in March, NFL owners voted in favor of allowing teams to, in essence, turn a small piece of their practice uniforms into a corporate billboard. The Giants, Broncos, Lions, Packers, Texans and Titans are among the teams that are expected to wear sponsors’ patches.

The Giants made their announcement Wednesday, a patch/naming rights deal with Timex that reportedly is worth $35 million over 15 years. The Giants’ new facility is now called the Timex Performance Center.

The Jets also have pounced on another new revenue-generating option available for NFL teams - affiliation with state lotteries. The Jets made the deal with the New Jersey state lottery that could result in $1 million in revenue for the team. They’ll have their team logo on New Jersey lottery tickets. 

These revenue streams, of course, will help the Jets and Giants to pay for their new $1.6 billion stadium, which is scheduled to open in 2010. The two teams have yet to negotiate a naming-rights deal for the new stadium.

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