May 31st, 2009

Starbucks Is Now the Official Joe of ‘Morning Joe’

By Brian Stelter
The New York Times

The hosts of “Morning Joe” on MSNBC seem to drink Starbucks every day. Joe Scarborough, the show’s namesake and co-host, sips Frappuccinos on camera so often that some viewers have wondered whether it is a form of product placement, paid for by the coffee company. Starting Monday, it will be.

Starbucks is becoming a naming sponsor of “Morning Joe,” in what is the closest integration between an advertiser and a national news program in recent memory. Harkening back to the “Camel News Caravan,” an NBC news roundup sponsored by a cigarette manufacturer in the 1950s, graphics and voice-overs will tell viewers that “Morning Joe” is “brewed by Starbucks.”

Along with several Starbucks graphics and mentions during each hour of the 6 to 9 a.m. program, Mr. Griffin indicated other possible pairings in the future. The anchors and the coffee company may team up on charitable initiatives. And the program may be broadcast from Starbucks locations when it travels, as it did last year for the political conventions and this year for the inauguration. The deal also includes promotions at MSNBC.com.

Read the full article here.

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