May 22nd, 2009
Marriott Partners with Nickelodeon for Branded Family Entertainment
By PPN Staff
Product Placement News
Marriott International and Nickelodeon are partnering up to create the Nickelodeon Getaway, a new family entertainment program for selected Marriott hotels.
As described by Tanya Irwin from Media Post News, “The new Nickelodeon Getaway program for kids and parents will feature poolside shows with ‘messy’ games, music and trivia; drive-in Nickelodeon movies; crafts; and character breakfasts with Dora the Explorer and SpongeBob SquarePants.”
The new promotion is being publicized on YouTube and at NickelodeonGetaway.com. The hotels will be responsible for local advertising and online advertising.
The program starts upon check-in, where families will be greeted by a Nickelodeon Getaway Host who will review the scheduled activities, including an interactive poolside game show.
For an extra fee, families can enjoy a breakfast with Nickelodeon characters (either SpongeBob SquarePants or Dora the Explorer).
“This is the largest kid-focused program we have done,” said Laurie Goldstein, a spokesperson for Marriott. “Several of our resorts have had kids programs, but nothing like this. This is an effort to appeal to families with children.”