May 27th, 2009
Cigarettes in Popular Films Are Target of Health Groups
By Brooks Barnes
The New York Times
A voluntary arm of the American Medical Association unveiled a summer-long campaign on Wednesday intended to publicly shame movie studios for depicting images of smoking in their mass-appeal movies.
The American Medical Association Alliance, working with the Los Angeles County Department of Public Health and the California Youth Advocacy Network, will also operate the public Facebook page. The site already includes a video from a group of teenagers complaining about images of smoking in “X-Men Origins: Wolverine.”
“It’s incomprehensible for studios to defend their promotion of tobacco products in youth-rated films when you hear from teenagers directly that they are taking notice — and offense — to this on-screen promotion,” said Sandi Frost, president of the American Medical Association Alliance.