April 16th, 2009
Subway Places More Than Just Product in NBC's 'Chuck'
By Brian Steinberg
Script Puts Sandwich Front and Center and Includes Chain's '$5 Foot-Long' Tagline
A major character on NBC’s “Chuck” delivers a Subway sandwich to his boss, then utters the chain’s current “$5 foot-long” ad message as part of the script? Why, it’s enough to make the casual viewer scream out “Sweet onion teriyaki!” in amazement.
The onscreen plug is emblematic of how major marketers want to amp up their cameos in popular shows. While product placement has grown leaps and bounds in the past several years, for many marketers, a guest-starring role in a popular comedy or drama simply isn’t enough.