April 21st, 2009

Is NBA's Brand Integration Becoming Too Much for Fans?

By Andrew Hampp
Advertising Age

Three of the NBA’s top players spelling G-E-I-C-O in a game of Horse. Charles Barkley developing Wolverine claws, just in time for the movie release of the “X-Men” prequel. Reggie Miller showcasing his new BlackBerry courtside.

It seems an NBA fan—or any sports fan these days—can’t watch a game without a brand being thrust in his or her face. But is all this brand saturation wearing down on viewers who might just want to tune in for a couple hours of relief?

Read the full article here.


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