April 9th, 2009
Front of Los Angeles Times Has an NBC ‘Article’
By Stephanie Clifford
The New York Times
In a move that raised questions about how far newspapers would go to please advertisers, The Los Angeles Times ran a front-page ad on Thursday that resembled a news column.
The ad, for the new NBC show “Southland,” was written and designed to look like a news article, chronicling the “Southland” protagonist’s patrol in Los Angeles. The promotion ran on the lower half of the paper’s left column, with the headline, “Southland’s Rookie Hero.”
The stretching of boundaries is occurring throughout the newspaper business. The Wall Street Journal, USA Today and The New York Times are also running front-page ads (some other large papers, including The Washington Post, have so far held off on them).