April 23rd, 2009
Bud Light Product Placement on Facebook
By PPN Staff
Product Placement News
Facebook will now allow advertisers to integrate with the famous social networking sites with brand profiles and fan feeds.
The newly renovated Facebook page now allows advertisers to capitalize on the marketing potential of the site. Companies can now distribute branded applications through brand pages.
Anheuser-Busch is taking advantage of this new feature. The beer maker recently released a Bud Light page that features an application that lets users send digital gifts as a part of the company’s “Drinkability” campaign.
Whenever a user sends a virtual Bud Light gift, it appears on the user’s Wall and will be seen by all the recipient’s friends. This means that every time a gift is sent, the ad is exposed to a new group of people. And it also strengthens the bounce rate of browsers to the page, because users need to go to the Bud Light profile whenever they want to send gifts.
After a few weeks, the Bud Light page already has more than 2,500 fans on Facebook.
“Using virtual gifts to deliver brand messaging is proving to be an effective tactic in social network advertising,” said Matt Holiday, in a post about the Bud Light program on Facebook. “The best thing about branded virtual gifts is they’re a rare form of advertising that people actually like to receive.”