April 12th, 2009
Bravo Shows Move Further Into Licensing Products
By Stephanie Clifford
The New York Times
If you have ever dreamed of dressing like a reality-show contestant, your moment has arrived.
Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales.
The line includes bags for $595 from the brand Kooba; designs created by contestants on the new series “The Fashion Show”; “Top Chef”-themed flower arrangements from Teleflora; “Top Chef” branded wines from Terlato Wines International; “Top Chef” knives from Master Cutlery; and online cooking classes conducted by “Top Chef” contestants. (This writer is not receiving a placement fee for each “Top Chef” mention in this article.)