April 10th, 2009

Another Los Angeles Times Advertisement Draws Fire

By Stephanie Clifford
The New York Times

A day after it ran a front-page advertisement for an NBC show that resembled a news story, The Los Angeles Times faced more questions Friday for another promotion designed to look like news.

This Sunday’s Calendar entertainment section will be accompanied by a four-page advertisement for the movie “The Soloist” that is laid out like a news section.

With ad revenue plummeting at newspapers, media critics said they were concerned that the business sides of papers were trying to blur the line between ad and editorial content to attract revenue.

Read the full article here.


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