March 18th, 2009
Name That Dog Park: Suffolk Courts Deals for Cash
By Annie Correal
The New York Times
Suffolk County has invited companies to buy naming rights to the county’s parks, part of an effort to generate additional revenue from county property that began four years ago but has become more urgent with the economic downturn.
County officials said they hoped that county assets — especially the 30 public parks with shorefronts and campgrounds —would draw private sponsors. The county has focused on opportunities for advertising on its campsites and hiking trails, three golf courses and two dog parks.
“In a perfect world, you would be naming every asset after some do-gooder, but these times require us to get money,” said Steve Levy, the county executive.