February 21st, 2009

UCF To Sell Naming Rights For Arena

Central Florida News 13

What’s in a name? The University of Central Florida hopes a financial windfall is as it looks to sell the naming rights for its arena.

The school hired a marketing firm to negotiate the sale of naming rights for the 10,000-seat sports complex, currently called simply “UCF Arena.”

The partner’s name and logo would appear on the building, as well as on materials associated with the venue.

There was no immediate word on how much the school was looking for, but UCF got a $15 million, 15-year contract in 2006 with Bright House Networks to name the university’s football stadium.

Bright House Networks is the parent company of News 13.

The UCF Arena facility opened in 2007, and is home to the Knights men’s and women’s basketball and volleyball teams, as well as hosting concerts and other events.

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