January 9th, 2009
Burger King Product Placement on Facebook
Product Placement News
Do you have a Facebook account? Then you know what it feels to check your friends list and spot about 10 strangers on your list. This is the target market of Burger King’s latest online campaign, which can be found in Facebook.
The fast-food chain has released the “Whopper Sacrifice” application on Facebook. This feature will reward Facebook users with a coupon for the BK whopper in exchange for removing 10 friends in their friends list. Each time you cull a friend, BK sends a “banished party” notice to the blocked party through the Facebook website.
The marketing campaign was crafted by Crispin + Bogusky, after Facebook staffers explained to them the too-many-friends scenario.
“We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends,” explained Jeff Benjamin, executive interactive creative director at Crispin, who has 736 friends on Facebook. “It’s asking the question of which love is bigger, your love for your friends or your love for the Whopper,” Benjamin said.
The application even has a box to user profile pages that chart their progression towards the free burger titled “Who will be the next to go?”
The application is available on Facebook and on whoppersacrifice.com.