November 21st, 2008
KFC Teams Up With NFL
Kentucky Fried Chicken announced the first-ever sponsorship agreement between the iconic chicken chain and the National Football League to make KFC’s world-famous chicken wings the “Official Wing Sponsor” of this year’s NFL Playoffs and Super Bowl XLIII.
The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC’s Wings buckets and on 32 oz. NFL promotional drink cups and other packaging, as well as television advertising, online presence and in-store signage. Consumers who purchase a 32 oz. drink in an NFL promotional cup will have a chance to win one of several NFL prizes including a trip to Super Bowl XLIV in South Florida in 2010, flat-panel TVs and NFL.com gift certificates.
The Super Bowl is the peak of the wing season with Americans eating more than 90 million pounds of chicken wings during the weekend of the Big Game, according to the National Chicken Council. That’s more than 720 million wings, or two-plus wings eaten over two days for every American man, woman and child.