October 22nd, 2008

Saturn Teams Up With CBS Interactive to Create New Original Web Series 'Novel Adventures'

MarketWatch

CBS Interactive announced today a partnership with Saturn to launch its new original scripted Web series “Novel Adventures” from creator Jonathan Prince ("The Cleaner"), who has a first look deal with CBS Interactive’s sister division, CBS Paramount Network Television. The eight-Webisode series will premiere on November 3 exclusively on CBS.com, TheInsider.com, and TV.com and stars Daphne Zuniga ("One Tree Hill"), Paola Turbay ("Cane"), Ashley Williams ("How I Met Your Mother") and Jolie Jenkins ("Desperate Housewives").
Each episode will be presented exclusively for a 48-hour window on CBS.com, TheInsider.com and TV.com and then roll out across the CBS Audience Network as well as be available on iTunes. Two new Webisodes will be released per week for the first two weeks, followed by a single new Webisode a week for the remainder of the series. NOVEL ADVENTURES will be promoted across CBS Interactive platforms and in prime time on the CBS Television Network.

Set in various locations throughout Los Angeles and shot in high-definition, NOVEL ADVENTURES is the story of four women from different backgrounds and at different stages in their lives who join a Book Club in hopes of escaping the obstacles presented by everyday life. They come together through their shared passion for books at a weekly book club, but quickly realize what they are really looking for is adventure. And so, inspired by a different book each week, the four embark on a variety of adventures that help them fulfill their lives while taking them to a new and exciting place each week.

“This is a new media model that makes creative and financial sense for Saturn and CBS Interactive—a high quality, high concept scripted series that is fully sponsored, widely distributed and backed by the promotional power of a major media company, including its broadcast network,” said Prince, who was asked by Saturn to create the series and then brought it to CBS. “We get to tell great stories with an A+ cast and crew, Saturn gets creative and seamless promotion for its new line of cars, and CBS Interactive offers its flagship Web sites and Audience Network high-production-value content.”

“We’re constantly looking for innovative and creative ways to showcase our new line-up of Saturn vehicles,” said Jill Lajdziak, Saturn’s General Manager. “In this case, we wanted to do something online that could leverage today’s active social networking environment. Most importantly, it had to be a high quality body of entertainment that our target audience would enjoy. This property will deliver.”

“We’re excited about this property because we’ve created a way to extend the show’s Saturn content in an engaging manner—amongst a very targeted audience. And we’re ensuring that the interaction with this audience will not be a passive experience, but an active one. NOVEL ADVENTURES was born from sharing our needs with Jonathan Prince, who has proven to find impactful ways integrating brands into entertainment,” said Dino Bernacchi, General Motors’ Director of Branded Entertainment. “Together, we agreed that the media partner who had the vision, capabilities and creative collaboration to help make this big and successful was CBS.”

“NOVEL ADVENTURES offers the complete package—network-quality storytelling from a top producer working within the confines of online, plus best-of-breed online distribution, and promotion across relevant Web properties and network television to drive awareness,” said Anthony Soohoo, Senior Vice President and GM of CBS Interactive Entertainment division. “All while creating an entertainment experience where the audience can more genuinely connect to the show, it characters and the brands, such as Saturn, portrayed in the Webisodes.”

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