October 30th, 2008

Hanging Out at a Mall for the Holidays

By Stephanie Clifford
The New York Times

Teen Vogue is taking its franchise to the mall. The magazine is opening a store, called the Teen Vogue Haute Spot, in the Mall at Short Hills in New Jersey. But the magazine does not intend to sell merchandise. Instead, the store will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them.

Read the full article here.


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