October 4th, 2008
EMC Hopes Product Placement Will Be Just the Ticket
By Hiawatha Bray
The Boston Globe
Unless you work with advanced computer gear, you’ve probably never seen the data storage systems built by EMC Corp. of Hopkinton. But if you look closely, you can see them at the local cinema. The new Shia LaBoeuf thriller “Eagle Eye” features a command center stuffed with EMC hardware. Next week, EMC gear will appear in another big-ticket suspense film, “Body of Lies.” It’s part of a campaign by the technology company to raise the visibility of its high-powered, but low-profile, products.