September 25th, 2008
Today’s Lesson: Selling Teenagers on Benefits of Milk
By Stuart Elliot
The New York Times
Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. The students are being asked to propose ads that could be run next year as part of the efforts by the milk board to help increase consumption among teenagers.