September 25th, 2008

Today’s Lesson: Selling Teenagers on Benefits of Milk

By Stuart Elliot
The New York Times

Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. The students are being asked to propose ads that could be run next year as part of the efforts by the milk board to help increase consumption among teenagers.

Read the full article here.

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