September 15th, 2008

Target Wins Naming Rights To New Twins Stadium

By Associated Press
The Wall Street Journal

The Minnesota Twins’ new ballpark will be called Target Field.

The team and Target Corp. announced Monday an agreement in principle on an exclusive 25-year partnership that includes naming rights to the Twins’ new stadium, scheduled to open in 2010.

Target and the Twins also will collaborate on the design of Target Plaza, a pedestrian bridge and public gathering space connecting Target Field to downtown Minneapolis.

Financial terms weren’t released.

The Twins and Minneapolis-based Target also plan to jointly develop a variety of marketing and promotional programs.

It’s the second sports venue named after the retailer. The NBA’s Minnesota Timberwolves play in the Target Center in the Minneapolis.

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