September 10th, 2008

Like ‘The Real World,’ With More Computers

By Stuart Elliot
The New York Times

Beginning on Monday, MTV and its mtvU channel, which is aimed at college and university students, will join forces with Hewlett-Packard to present “Engine Room,” an original series that will follow the 16 contestants, divided into four teams, as they produce digital art using — of course — PCs, work stations, monitors and other products sold by H.P.

“We don’t want it to be advertising; we want it to be real,” said David Roman, vice president for worldwide marketing communications at the personal systems group of H.P. in Cupertino, Calif.

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