September 2nd, 2008
AmeriHealth NJ Secures Naming Rights to New Jersey Devils’ Practice Facility
AmeriHealth New Jersey, a health care insurance carrier based in Iselin and Mt. Laurel, N.J., has secured exclusive naming rights to the New Jersey Devils’ practice facility, adjacent to the Devils’ Prudential Center arena in Newark.
As part of a four-year agreement, the Devils’ 1,200-seat practice facility is now the AmeriHealth Pavilion. AmeriHealth Pavilion signage will soon be posted in locations inside and outside the facility.
“Our affiliation with the Devils further solidifies AmeriHealth New Jersey’s commitment to the northern and central regions of our state by deepening our ties to the businesses and communities we serve,” said Michael Munoz, vice president, sales and marketing for AmeriHealth New Jersey. “We’re also equally proud to play a part in the ongoing revitalization of Newark.”
With this naming agreement, AmeriHealth has extended its current sponsorship of the Devils, which includes display of the company’s logo on-ice; 360-degree digital, electronic signage; and other promotional opportunities within the Prudential Center arena. The agreement also names AmeriHealth as the exclusive health care advertising partner at both the New Jersey Devils’ practice facility and its home arena at the Prudential Center.
The AmeriHealth Pavilion also hosts other events including amateur hockey tournaments, camps and clinics, in addition to being the primary practice facility for the New Jersey Devils.