August 14th, 2008

Ford's Ka Coming to a Theater Near You

By Sarah A. Webster
Detroit Free Press

The all-new Ford Ka microcar, which Ford Motor Co. sells in Europe and is considering bringing to America, will appear in the new James Bond movie, “Quantum of Solace.”

In the movie, which opens in the United States on Nov. 7, the Ka is featured in a unique metallic gold paint with a funky combination of exterior graphics and interior trim.

The special “Quantum of Solace” Ka was created by Ford of Europe’s design team, in collaboration with the movie’s Oscar award-winning production designer, Dennis Gassner. The Ka’s cameo continues Ford of Europe’s relationship with the James Bond films, following the debut appearance of the latest Ford Mondeo, in the 2006 blockbuster, “Casino Royale.”

In a statement promoting the product placement, Ford of Europe’s chief operating officer, Stephen Odell, said, “We are delighted that the launch of the film coincides with the launch of such a significant new model for Ford of Europe.”

Many Americans have voiced their desire on automotive Web sites for Ford to bring a Ka to the United States. Whether that will happen remains to be seen.

With consumers seeking out affordable, fuel-efficient cars, U.S. sales of the smallest cars on the market were up 32% through July, compared to the same period a year ago.

Ford does not currently sell a subcompact or microcar in the United States. Its smallest car on the market is the Focus compact car, which is built at Wayne Stamping and Assembly Plant. Sales of the Focus were up 26% through July.

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