August 12th, 2008

A Film on the Trucking Life Also Promotes a Big Rig

By Stuart Elliot
The New York Times

“Drive and Deliver” is not being bankrolled by a big studio like Warner Brothers, a smaller one like Lionsgate or even an independent filmmaker. Rather, the estimated $2 million budget is being underwritten by a division of the Navistar International Corporation to help promote a new long-haul truck, the LoneStar, to be shipped to dealers in October with a sticker price of $120,000 to $140,000.

Read the full article here.


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