June 12th, 2008

Up Next, a Show From Our Sponsor

By Stuart Elliot
The New York Times

Decades after advertisers produced TV series like “Schlitz Playhouse of Stars” and viewers watched Barbara Walters and Ed McMahon deliver Alpo commercials on “Today” and “The Tonight Show,” marketers of beer and pet food are developing programs that are centered on their products.

Read the full article here.


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