May 11th, 2008
Our Position: It's Time Seminole's School Board Pulled the Plug on Bus Radio and its Ads
Seminole County School Board members ought to tune in to an advisory committee’s recommendation to pull the plug on Bus Radio, the prerecorded music-and-advertising programming being broadcast to students.
Students are bombarded with enough advertising images each day without the school district blessing more ads on buses—where it would be impossible for kids to escape them.
The board approved this bad idea as a pilot project, but parents and consumer advocates immediately cried foul. It didn’t help that some of the music accompanying the ads came from albums with parental advisory warnings.
Music could help control students on the bus. Seminole County schools ought to look for a better way for bus drivers to play some tunes—ad free.