May 28th, 2008
For Coors Light, a Night Out That Begins on MySpace
By Stuart Elliot
The New York Times
Beer has long been marketed as a sociable beverage, from a campaign for Budweiser that carried the theme “When gentlemen agree” to the Löwenbräu jingle that began, “Here’s to good friends.” Now, another beer brand, Coors Light, is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.