April 16th, 2008
QuikTrip Buys Naming Rights to Grand Prairie Minor League Stadium
By Andrea Ahles
Fort Worth Star Telegram
The Grand Prairie AirHogs hope a new sponsor will fuel a winning season.
On Tuesday, the minor league baseball team announced a 10-year agreement with Tulsa-based QuikTrip to name its new stadium QuikTrip Park at Grand Prairie. Financial terms of the deal were not disclosed.
The team, which will play its first game in QuikTrip Park on May 16, is in the American Association of Professional Baseball, the same league as the Fort Worth Cats. Mark Schuster, managing partner of Ventura Sports, which owns the franchise, said he is very excited about the QuikTrip deal.
“For us, the ability to drive traffic back to us through their 50 retail locations in the Metroplex was key,” Schuster said.
Grand Prairie voters approved a one-eighth-cent tax last year to build the $20 million park.
The team’s lease with Grand Prairie splits profits with the city at the end of each season, and that includes naming-rights revenue, Schuster said.
As part of the deal, QuikTrip will have a booth at the ballpark.
“It will be an opportunity for us to interact with the fans and build our relationships with them and perhaps do some samplings and sign-ups,” said Chris Cadieux, QuikTrip marketing and promotions manager.
In a couple of years, the booth could be expanded into a full concessions stand that would offer all of QuikTrip’s products at the same prices as in the convenience stores.