April 2nd, 2008

NBC to Revive a Mainstay of Early TV

By Stuart Elliot
The New York Times

AS NBC looks to the future of its prime-time programming — shifting to a 52-week schedule from a calendar that runs from September through May — the network is borrowing a page from the past in asking advertisers to become involved sponsors of shows.

Read the full article here.

Comments

Add your own Comment

(optional)