March 18th, 2008

Online Games by the Hundreds, With Tie-Ins

By Brian Stelter
The New York Times

For some children, watching “Dora the Explorer” on television is becoming passé. Now, they want to be Dora. Tapping into this desire, media companies are increasingly entering the marketplace for online games — called casual games — and treating them as new programming, not just online add-ons to their television properties. In addition to building brands, one of the big lures in casual games is the opportunity to attract advertising.

Read the full article here.

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