March 20th, 2008

Juventus Sells Stadium Name Rights to Sportfive

By Jo Winterbottom

Italian soccer club Juventus has agreed a 15-year marketing partnership with Sportfive, part of Lagardere Sports, which includes the naming rights of its new stadium and sale of top seats.

In a statement on Thursday, the club said the deal provided base compensation of 6.25 billion euros a year for 12 years and also payments in connection with building the new stadium.

Juventus, one of the world’s best-known soccer teams, is currently third placed in Italy’s top flight Serie A league.

The team approved plans for a new 105 million euro stadium earlier this week.


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