January 9th, 2008

Wichita arena naming rights are sold for $15 million

By Rick Alm
Kansas City Star

Wichita’s new $205 million downtown arena complex has netted nearly $15 million in naming rights.

Wichita’s new $205 million downtown arena complex has netted nearly $15 million in naming rights.

The Sedgwick County Commission on Wednesday approved long-term agreements that will result in the 15,000-seat structure, expected to open in January 2010, being called Intrust Bank Arena.

That deal went for $8.75 million over 25 years.

For $3 million each over 20 years, an adjacent outdoor plaza is to be known as the Cessna Aircraft Co. plaza, while a concourse area will be named for Spirit AeroSystems.

The new ballroom at Kansas City’s Bartle Hall could fetch similar naming rights cash later this year.

Oscar McGaskey Jr., director of the Kansas City Convention and Entertainment Centers, said Wednesday that he hopes within 30 days to hire a consulting firm to help the city find interested firms and market the ballroom’s naming rights.

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