November 23rd, 2007

PNC Bank buys naming rights for Nationals seats

By Don Muret
Washington Business Journal

The Washington Nationals have signed PNC Bank to a seven-year contract to put its name on a batch of premium seats and hospitality space at their new ballpark opening next spring.

The deal, whose financial value team marketer Tod Rosensweig would not disclose, gives the Pittsburgh-based bank naming rights for about 1,300 Diamond Seats behind home plate and the indoor/outdoor club on the first suite level above those seats. The bank also has rights to operate all the ballpark’s ATMs.

The PNC Diamond Seats, sold for three-, five- and seven-year commitments, are priced at $150 a game and include a $35 food and drink credit embedded in the ticket’s bar code. The Philadelphia Phillies introduced loaded tickets to pro sports for their Diamond Club seats when Citizens Bank Park opened in 2004.

The PNC Diamond Seats are in the 15 rows behind the $300 Presidential Seats, the only seats at Nationals Park with a higher price tag. The 500 Presidential Seats include access to a gourmet buffet inside a separate restaurant yet to be named. 

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