November 21st, 2007
A Web Site for Pet Lovers, and Marketers Who Love Them
By Louise Story
The New York Times
Knowing that you can never underestimate people’s love for their cats and dogs, NBC Universal and Procter & Gamble have set up a Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in. The companies that set up Petside.com plan to share the advertising revenue.