October 18th, 2007

Update notifier for desktop Java carries advertisement for OpenOffice

By David Berland

Weíve seen ads show up in all sorts of innovative places.  I donít think Iíll ever forget when I first saw one on the back of a bathroom stall door. And then just recently, I saw one plastered on the seatback tray in front of me on an airplane. I thought eating was one of the sacred moments that no advertiser messes with.  Oh well.

Of the many automatic software update services that Iíve seen, I think this is the first time Iíve seen the notifier for one of them advertising some other product.  For example, not counting the times it has installed stuff you donít want, without your permission (another problem altogether), when a Windows Update pop-up bubble has told me it has updates that need to be installed, I donít think Iíve ever seen an advertisement to try some other Microsoft product or service. The same goes for some other products I use (or have used) that have auto-update mechanisms.  For example, software from Symantec, McAfee, and Mozilla (Firefox). But, as [evidenced by] the bubble that the Java update service [produced] (a bubble that eventually leads [to and advertisement]), it looks like the times are a changiní.


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