October 1st, 2007

Consumers' Word is Best Advertisement, Survey Shows

By Eric Pfanner
International Herald Tribune

Among U.S. consumers, the word most closely associated with advertising is "false."

That disquieting finding - for marketers, at least - comes from a trawl of blogs, social-networking services and other online discussion forums by Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet.

Read the full article here.


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