September 17th, 2007

Luxury Ad World Increases Its Star Power

By Shermakaye Bass
International Herald Tribune

Dior Watches believes Sharon Stone has the face that can launch thousands of new Christal watch sales. Ditto, Louis Vuitton luggage and Mikhail Gorbachev. Likewise, the designer Marc Jacobs and 13-year-old Dakota Fanning. All three are among the well-known faces fronting fashion luxury brands these days, and all help to fuel a global industry - the luxe behemoth - whose worth exceeds $184 billion and whose use of celebrity to sell goods has soared in the past decade.

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