September 4th, 2007
Drivers Size Up Fords (Unknowingly) in New Campaign
By Claire Atkinson
The New York Times
Saturn dealerships have Toyota Camrys and Honda Accords on hand for people to test-drive along with the Saturn Aura. And Ford Motor which Toyota passed this year for second place in the American market has staged an elaborate stunt in which dozens of people who had recently bought new cars from competitors traded them temporarily for Fords.