September 4th, 2007

Drivers Size Up Fords (Unknowingly) in New Campaign

By Claire Atkinson
The New York Times

Saturn dealerships have Toyota Camrys and Honda Accords on hand for people to test-drive along with the Saturn Aura. And Ford Motor — which Toyota passed this year for second place in the American market — has staged an elaborate stunt in which dozens of people who had recently bought new cars from competitors traded them temporarily for Fords.

Read the full article here.


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