September 14th, 2007
Depilatory Market Moves Far Beyond the Short-Shorts Wearers
By Andrew Adam Newman
The New York Times
In 1975, when Nair introduced its “If you dare wear short-shorts, Nair for short-shorts” commercials, the women high-kicking their way down a stairway were all in their twenties. Iterations of that short-shorts campaign ran for nearly 30 years, but the women cast in the ads remained in their twenties.