September 30th, 2007
Consumers' Word is Best Advertisement, Survey Shows
By Eric Pfanner
International Herald Tribune
Among U.S. consumers, the word most closely associated with advertising is "false."
That disquieting finding - for marketers, at least - comes from a trawl of blogs, social-networking services and other online discussion forums by Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet.