August 26th, 2007
The Golden Gate, Brought to You by ...
By Jesse McKinley
The New York Times
There are no naming rights on the table and there will not be any logo-bearing neon signs, tower-to-tower banners or screaming billboards put up, either. That might ruin the view. But on Friday, a committee of the board that runs the financially strapped Golden Gate Bridge did pass along a plan for a so-called corporate partnership for the structure, sending a proposal to a vote in front of the full board next month.