August 14th, 2007

Selling Television Sets by Turning Up the Glamour

By Eric Pfanner
The New York Times

The decision to produce a short film with an art-house director like Mr. Wong shows how brands are trying to break away from their reliance on 30-second television spots, which some marketers fear have lost their effectiveness. Now, even televisions are being marketed without recourse to television.

Read the full article here.


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