June 13th, 2007

What Was Old Is New as TV Revisits Branding

By Stuart Elliott
The New York Times

A coming television series about Madison Avenue, set in the days when sponsors’ products were regularly woven into the plots of shows, is — yes — getting a sponsor whose product will be regularly woven into the plot of each episode. Those advertising people, to paraphrase a line from the 1956 film “Written on the Wind,” so clever with ideas.

Read the full article here.

Comments

Add your own Comment

(optional)