May 8th, 2007
Liquor Maker Ups the Ante a Bit in Discouraging Young Drinkers
By Andrew Adam Newman
The New York Times
Beam said that it would purchase print and broadcast advertisements only in outlets where at least 75 percent of the audience is above the legal drinking age. The self-imposed industry standards of the two major alcohol trade groups, the Distilled Spirits Council of the United States and the Beer Council, is 70 percent.