May 18th, 2007

Ads That Are Too Fast for a Fast-Forward Button

By Stuart Elliott
The New York Times

A broadcast network will soon offer advertisers two more ways to try holding the attention of viewers throughout those commercial breaks that consumers love to hate. One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at all, and instead incorporate sponsors’ products into each episode.

Read the full article here.


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