April 26th, 2007
This Internet TV Program Is Brought to You by ...
By Eric Pfanner
The New York Times
Joost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction.
Those brands are among 30 advertisers listed as “launch partners” for Joost, which plans to send free, advertiser-supported programming to computer screens using the Internet. According to several people with knowledge of the company’s plans, Joost will begin the broadcasts on Tuesday.