January 9th, 2007

Primary Color For Kid$: Green

By Rita Delfiner
New York Post

More is never enough for American kids, who adore money and shopping ‘til they drop, a new survey has found.

When 1,213 U.S. youngsters aged 8 to 18 were asked “what things make you happy?” the top reply came back “money” from 65 percent of the tweens (8 to 12 years old) and 74 percent of teens (13 to 18).

“So much of their life is dependent on their social standing and a lot of that social standing is ‘my cellphone, my great pair of jeans,’ so it’s not surprising that money is at the top of the list,” said Harris Interactive researcher Suzanne Martin, who worked on the study.

When it came to shopping, 76 percent of tweens and 62 percent of teens said they really enjoy shopping.

And an astounding 31 percent of tweens and 28 percent of teens agreed with the statement that “I’d rather spend time buying things than doing almost anything else.”

“It doesn’t surprise me because their parents are just like that,” said noted pediatrician Dr. T. Berry Brazelton.

“Children learn most by modeling on their parents,” he said.

“Our materialistic advertising and the pressure they feel from TV and the media to buy, buy, is something that is bound to be having a major effect. It’s very frightening,” Brazelton said. “Obesity is one of the outcomes.”

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