January 25th, 2007

More Marketers Are Grabbing the Attention of Players During Online Games

By Louise Story
The New York Times

Casual game sites have learned how to play the ad game. The sites ó which offer puzzle and strategy games ó once focused on selling the actual games after the dot-com bust drove many advertisers away. But these days, they are becoming popular marketing spots as they begin to accept more branded messages.

Read the full article here.


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