November 6th, 2006

A Drug Company Joins the March Of Penguin Tie-Ins

By Pat H. Broeske
The New York Times

A new animated movie about a tap-dancing penguin is venturing beyond the Antarctic into uncharted territory—a promotional tie-in to pharmaceuticals. Characters from ‘’Happy Feet’’ appear in an extensive advertising campaign, including network and cable commercials, full-page magazine ads and online banner ads, for Roche, promoting its Web site

Read the full article here.


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