August 27th, 2006

Words of Wisdom vs. Words From Our Sponsor

By Randall Stross
The New York Times

A $4 billion-a-year business cannot change fundamentally overnight; the shift from printed to electronic textbook will take years. In the meantime, a small publisher of college textbooks, Freeload Press of St. Paul, seeks to take advantage of this flux with a new concept: providing free e-textbooks to students. The catch? Ads are inserted within the text.

Read the full article here.


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